Social Media Post for Contest

This post was created to introduce a social media contest I created for the Purdue University students throughout their Winter Break. The contest will encourage Instagram users to post pictures of themselves in their Love Your Melon beanie and then tag Purdue University Love Your Melon Crew and hashtag #TravelingBeanie. The user with the most likes will be given a limited edition, Love Your Melon Beanie and other LYM gear. The purpose of this contest is to engage our followers and increase our following throughout the three week Christmas Break.